Are you looking to extract a little more color from that Pinot? Or maybe you want a bit more weight on the palate which tannins can give. Rather than put your red wines through a rigorous punchdown regimen to get maximum color extraction you can make an addition of enzymes to the fermentation to more gently extract color. And adding a small amount of tannin at fermentation time can give your wine that small bit of added structure that brings fruit, acidity and alcohol all in to balance.